Care activities in the spotlight

Belgian Red Cross-Flanders’ care activities offer significant added value. In 2012, we set about raising the profile of our care activities among the general public.

De Standaard Solidarity Prize

In 2012, we took part in the Solidarity Prize run by De Standaard newspaper. The prize is awarded annually to the best advertisement for a non-profit organization. The winning organization is given three free adverts in the paper to inform the public about its activities.

In partnership with PR agency BUBKA, we submitted an ad based on our Adapted Vacations for people with disabilities.

Our advert – one of 24 entries – won the public prize, receiving 10,261 votes. Our message that a vacation is a basic universal right obviously resonated with the general public. The victory was a wonderful show  of support for the vacationers, their carers and the many smiling people who look after them on holiday.

A free, full-page advert for our ‘Adapted vacations’, ‘Just pop in’, ‘Home in my home’ and ‘Bridging the Gap’ schemes appeared in De Standaard on January 21, 24 and 28, 2013. 

Care Village

A Care Village showcasing companies and organizations active in the care sector was set up for the first time in 2012 at Accenta, the annual consumers’ trade fair at Flanders Expo Ghent.

This included a Belgian Red Cross-Flanders information stand, at which visitors could find out more about our care and other activities throughout the fair. An interview was also filmed and broadcast on ZorgAndersTV, a website containing a wide range of information about the care sector.

 

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